Users will soon have a updated setting that enables them to cut down on the volume of artificial intelligence-produced media appearing in their timelines. This initiative comes as the service disclosed that it presently contains more than 1 bn content made with AI.
Testing and Rollout
This change is being tested over the following weeks before a full-scale release. This shift comes amid a surge in AI-generated material, spurred by new AI video creators.
AI Proliferation Online
It has been noted that almost 10% of the fastest-growing video streams on a competing service exclusively feature clips produced artificially. A significant portion of this material is deemed “AI slop”, a phrase for substandard, bulk-generated content that is typically illogical or bizarre.
“We know from our community that a lot of users like content produced via AI tools, including AI artwork to science explainers, and we intend to provide users the option to increase or decrease of that, according to their own choices,” stated a spokesperson.
Scale of AI Content
The platform shared that there are currently over a billion videos on its service tagged as artificially created. In total, over 100 m media items are uploaded to the app every day, making AI content a relatively small part of its overall inventory.
User Control Features
Members will be in a position to reduce or increase the amount of artificial media they see by opening the topic control setting in the application and picking AI-made media. Other topics that are already be modified under the filter cover news, fashion, cosmetics, and dance.
Content Labeling and Policies
TikTok’s rules require users to label lifelike AI-made content, and it bans harmful fake videos of public figures or crisis events. Any authentic-looking artificial content that is without a tag can be deleted under its user guidelines.
Furthermore, the platform will now attach an “AI-made” watermark to content created with its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This step is aimed to deter users from seeking to bypass the labeling process.
Educational Initiatives
The company is also introducing a $2 million educational fund for professionals and organizations to develop learning resources about using AI responsibly. This project will assist educational bodies focused on training coding and technology.
Moderation Strategy
The video-sharing app has justified its safety measures, following discussion over plans to make redundant a large number of safety staff in the United Kingdom. The company is planning to reduce a significant number of roles in its user protection department in its British office, with trade unions and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A company official clarified that people-led review would continue to be important, but AI can safeguard staff by removing the most harmful content prior to it has to be seen by humans. TikTok stated a 76% decrease in explicit and harmful content reviewed by safety staff over the last 12 months due to intervention by its automated systems.
We believe it is crucial to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s extremely critical to limit contact with dangerous material as quickly as possible, which is the area in which a lot of the machine support is making a difference process content quickly.”
