How Covert Filming Revealed a £28m Timeshare Scheme

Prosecutors have labeled it as a major deceptions of its type in the UK.

Altogether 14 people have been convicted for their role in a multi-million pound scheme to defraud more than 3,500 vacation property holders.

The targets were eager to terminate long-standing holiday ownership agreements and went looking for assistance.

A large number were from 60 and 80. More than 500 of them lost in excess of £10,000, and one individual handed over in excess of £80,000.

Those affected were subjected to aggressive consultations extending for six hours. They were financially worse off, owning valueless fake "points" and still locked into high-priced timeshare contracts they could no longer use.

The Business Behind the Deception

The business at the core of the scheme was Sell My Timeshare (SMT). They took people's money to fund the proprietors' luxurious standard of living of prestigious schooling, high-end properties and private jets.

The individual at the head of the company, Mark Rowe, was handed a seven and a half year sentence in January for deceptive scheme.

Recently, his spouse another individual was part of the concluding cases to receive sentencing.

She was handed a two-year long suspended jail sentence at the judicial venue after admitting illegal fund handling.

It has been a extended wait and signifies a huge win for the individuals who testified, the law enforcement and the Crown.

How the Inquiry Was Initiated

I first heard about SMT emerged during the that particular year. I was working in the investigations unit of a broadcasting service, making documentary shows.

A friend noted that his mother had taken over the ownership of a timeshare apartment in Spain and, after years of holidays, had started seeking to terminate the deal.

It should be noted how widespread holiday ownership had become with British holidaymakers in the 1980s and 1990s.

Holiday ownership allowed people to access the equivalent unit every year, or trade their time slots with other owners who had units in other resorts. Approximately 600,000 holiday enthusiasts took up that opportunity.

The initial boom was accompanied by a lot of reports about rip-off merchants deceptively promoting investments. They appeared frequently on consumer shows.

The standard vacation property deal tied investors in for many years.

In that period, those holders who had experienced their assigned property in the sunshine for 20 or 30 years were advancing in years, and many were looking to say farewell to their holiday properties.

A number had declining mobility and couldn't get to their units. A few just believed they'd enjoyed sufficient use from them. And others had died, in many cases passing on their loved ones to take over the agreements - including their regular contributions and service charges.

The Undercover Operation Progresses

And that's where the family member had been placed. She searched the web for solutions and came across the company, a business whose website claimed to get her out of her deal.

However, having made a payment and arranged an appointment with them, her relatives became suspicious.

Additional investigation uncovered hundreds of people saying they had handed over cash and received no benefit out of it. In fact, they had lost money. Substantial amounts.

The investigative unit started looking into what was occurring. It soon emerged that there were some shady characters operating in the timeshare resale sector.

One lawyer had many grievance cases aiming to litigate against the organization.

We spoke to individuals who had used the firm and they collectively described identical situations. They assumed the company would buy their property off them but when they went to a consultation (for which they submitted funds initially) they were told there was no market for their property.

Rather, they were pushed - indeed coerced - to spend more money purchasing "the company's points system", named after the business's umbrella group, the overarching entity.

The precise definition was somewhat vague. They sounded like a type of exchange medium, offering discount travel and services and consumer discounts.

And they were apparently "exchangeable with other owners, some time down the line.

Paying cash up front now would result in an eventual payoff that would offset SMT's fees and result in the timeshare holder in profit, liberated eventually from their troublesome agreement.

An unrealistic promise? Certainly, that proved correct.

A 'Bait-and-Switch Scheme'

Based on these descriptions were true, this was a large-scale fraud.

This is known as a "misleading sales."

Someone - specifically the company - "baits" the customer by promoting a specific service and then say that's not available, pushing the individual towards another, inferior product or service.

This is against the law. Armed with all the evidence we had assembled, we presented the rationale to covertly record one of the firm's consultations.

The process requires time, effort, and strong justifications for why this is the only way to collect the evidence needed to prove wrongdoing.

Armed with that permission, our compact group arranged a consultation with one of the organization's staff in Stratford-Upon-Avon.

Pretending to be a member of the public aiming to get his mum released from her timeshare contract|holiday ownership agreement

Sarah Aguilar
Sarah Aguilar

A seasoned property developer with over 15 years of experience in UK real estate investments and land acquisitions.